Helpful Sources & Information.

Sheconomy: How to effectively market to women.

The Viral Marketing Lab Rat: Timmy Hendrix immerses himself into every social medium he can find.

Hub Spot: Measuring your online effectiveness... effectively.

What is Marketing Forward?

Marketing Forward is the simple concept of taking what we already know about doing business and growing revenue, and applying new and improved methods of achieving the desired results.  It's really no different than trading up for a newer vehicle every so many years.  Better gas mileage maybe... more options... a sleeker look... all just to take you to the same destinations you were using the older model for.  Most business owners I've talked to this year have all said the same thing... "I don't know what to do anymore? I can't afford to spend as much on advertising and just hope it works!".

Believe me, I understand!  2009 has been a year to remember... or is that forget?  Regardless, if you as a business owner has learned anything at all this year, it's that standing still will get you run over... and that doing things the same way you did them just a year ago will not get it done either!  So what do you do?

Timmy Hendrix
Chief Idea Officer & Image Consultant
1 Total Media

While the way traditional marketing is sold to advertisers hasn't seen much change, the amount of dollars and the return on investments from TV, radio and print have altered drastically.  TV has seen improved ratings this year due to more people sitting at home each night, but we continue to see more fragmentation with new products and channels offered almost monthly.  And radio just doesn't seem to be changing its business model either.  And of course, print sat on their heels years ago and they're still trying to get the license plate number of the bus that ran them over!  THINK ABOUT THIS... If the media industry is taking a shot to the chops now because they didn't stay out in front when times were good, then what does that say about the average business that actually buys advertising from them?

Ok, so back to "Marketing Forward"... Why is 1 Total Media different and what are our qualifications to earn your trust in retaining us to guide you through these unique times we're in?  "click here" to find out!

Follow Timmy Hendrix & 1 Total Media throughout our Viral Marketing Lab Study...